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1 publicity campaign
publicity campaign drive noun ( to sell product) campagne f publicitaire; ( to raise social issue) campagne f de sensibilisation -
2 publicity campaign
publicity campaign n ( to sell product) campagne f publicitaire or de publicité ; ( to raise social issue) campagne f de sensibilisation. -
3 publicity campaign
Glossaire des termes pour l'organisation d'événements > publicity campaign
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4 publicity campaign
campagne f publicitaire ou de publicité -
5 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
6 publicity
publicity [pʌbˈlɪsɪtɪ]• I keep getting publicity about the society's meetings je reçois tout le temps des circulaires concernant les réunions de la société* * *[pʌb'lɪsətɪ] 1.1) ( media attention)to receive bad ou adverse publicity — faire l'objet de critiques dans les médias
2) ( advertising) publicité f3) [U] ( advertising material) ( brochures) brochures fpl publicitaires; ( posters) affiches fpl publicitaires; ( films) films mpl publicitaires2. -
7 publicity drive
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8 publicity
publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produitpublicity agent agent m publicitaire ou de publicité;publicity brochure brochure f publicitaire;publicity campaign campagne f publicitaire ou de publicité;publicity department service m de la publicité;publicity expenses dépenses f pl publicitaires;publicity manager chef m de publicité -
9 pitch
A n1 Sport terrain m ; football/rugby pitch terrain de foot(ball)/rugby ; on the pitch sur le terrain ;2 ( sound level) gen (of note, voice) also Phon hauteur f ; Mus ton m ; to give the pitch Mus donner le ton ; the pitch is too high/low Mus c'est trop haut/bas ; absolute pitch, perfect pitch oreille f absolue ;3 ( degree) degré m ; ( highest point) comble m ; excitement was at its (highest) pitch ou was at full pitch l'excitation était à son comble ; a pitch of frustration had been reached on avait atteint le comble de la frustration ; the situation has reached such a pitch that la situation en est à un tel point que ;4 ( sales talk or argument) gen, Comm boniment m ; sales pitch boniment de vente ; to make ou give US a pitch for sth se prononcer pour [idea, proposal] ; faire des avances à [man, woman] ;6 GB (for street trader, entertainer) emplacement m ;10 ( in mountaineering) longueur f (de corde).B vtr1 ( throw) jeter, balancer ○ [object] (into dans) ; Sport lancer ; to pitch hay Agric jeter du foin avec une fourche ; the horse pitched her off le cheval l'a désarçonnée ; the carriage turned over and she was pitched out le wagon s'est renversé et elle a été éjectée ; the passengers were pitched forward les passagers ont été projetés vers l'avant ;2 (aim, adjust) adapter [campaign, publicity, speech] (at à) ; ( set) fixer [price] ; newspaper/programme pitched at young people journal/émission qui vise un public jeune ; the exam was pitched at a high level l'examen a été ajusté à un haut niveau ; to pitch one's ambitions too high placer ses ambitions trop haut ; to pitch sth a bit strong ○ y aller trop fort avec qch ○ ;3 Mus [singer] trouver [note] ; [player] donner [note] ; to pitch one's voice higher/lower hausser/baisser le ton de la voix ; the song is pitched too high for me cette chanson est trop haute pour moi ;5 to pitch sb a story ○ sortir ○ une histoire à qn ; to pitch sb an excuse ○ débiter ○ une excuse à qn.C vi3 US ( in baseball) lancer (la balle) ;4 GB Sport [ball] rebondir.■ pitch in ○1 ( on job) ( set to work) s'atteler à la tâche ; ( join in) y mettre du sien ○ ; ( help) mettre la main à la pâte ○, donner un coup de main ○ ; everyone pitched in with contributions tout le monde a apporté sa contribution ;2 ○ ( start to eat) attaquer ○.■ pitch into:▶ pitch into [sth] ( attack) lit, fig attaquer [attacker, opponent, speaker] ; attaquer [work, meal] ;▶ pitch [sb] into ( land in new situation) propulser [qn] dans [situation] ; the circumstances which pitched him into the political arena les circonstances qui l'ont propulsé dans l'arène politique ; the new director was pitched straight into an industrial dispute le nouveau directeur s'est retrouvé au beau milieu d'un conflit social.■ pitch out ○:▶ pitch out [sb/sth], pitch [sb/sth] out éjecter [troublemaker] (from de), se débarrasser de [object].■ pitch over culbuter. -
10 underexposure
underexposure [‚ʌndərɪk'spəʊʒə(r)](b) (to publicity) manque m de publicité;∎ the campaign suffered from underexposure in the media la campagne a souffert d'un manque de publicité dans les médias∎ underexposure to other children may inhibit development le manque de contact avec d'autres enfants peut freiner le développementUn panorama unique de l'anglais et du français > underexposure
См. также в других словарях:
publicity campaign — appeal to gain the approval and support of the public … English contemporary dictionary
publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
publicity*/ — [pʌbˈlɪsəti] noun [U] attention in newspapers and on television a publicity campaign (= an attempt to get publicity)[/ex] Her behaviour during the filming attracted a lot of publicity.[/ex] • Words often used with publicity Adjectives often used… … Dictionary for writing and speaking English
publicity — pub|lic|i|ty W3S2 [pʌˈblısıti] n [U] 1.) the attention that someone or something gets from newspapers, television etc ▪ Standards in education have received much publicity over the last few years. bad/good/unwelcome etc publicity ▪ It s important … Dictionary of contemporary English
publicity — /pV blIsifiti/ noun (U) 1 the attention that someone or something gets from newspapers, television etc: The case has received massive publicity. | bad/adverse publicity (=publicity that makes you look bad) | publicity stunt (=something that is… … Longman dictionary of contemporary English
publicity */*/ — UK [pʌbˈlɪsətɪ] / US noun [uncountable] 1) attention in magazines, newspapers, or television Her behaviour during the filming attracted a lot of free publicity. a publicity campaign (= an attempt to get publicity) • Collocations: Adjectives… … English dictionary
publicity — pub|lic|i|ty [ pʌb lısəti ] noun uncount ** attention in magazines, newspapers, or television: Her behavior on the movie set attracted a lot of free publicity. a publicity campaign (=an attempt to get publicity) a. information that makes people… … Usage of the words and phrases in modern English
publicity — publicity, ballyhoo, promotion, propaganda are comparable when they mean either a systematic effort to mold public opinion in respect to something or the means or the matter used in such an effort. Each implies a specialized form of advertising.… … New Dictionary of Synonyms
Campaign finance reform — is the common term for the political effort in the United States to change the involvement of money in politics, primarily in political campaigns.Although attempts to regulate campaign finance by legislation date back to 1867, the first… … Wikipedia
Campaign for Nuclear Disarmament (NZ) — Campaign for Nuclear Disarmament (CND(NZ)) was co founded in Christchurch New Zealand in 1959 with the help of Elsie Locke and Mary Woodward. [Elsie Locke, Peace People: A History of Peace Activities in New Zealand, p. 164] Mabel Hetherington,… … Wikipedia
publicity — noun 1 media attention ADJECTIVE ▪ considerable, enormous, extensive, greater, wide, widespread ▪ The papers have begun to give greater publicity to the campaign against GM food. ▪ … Collocations dictionary
